Training employees on new skills is tough for small businesses. Most businesses have no shortage of ideas on how owners and managers can help their team improve performance and learn skills, but small businesses are usually not built with professional development in mind. The core business comes first, as it should; and there is unlikely to be someone on staff with the background needed to effectively write and deliver training materials.

Ultimately it means that professional development gets put on the back burner and often never happens. According to CompTIA, half of US companies don’t have formal training strategies in place to address the skills gap. The employees, customers and ultimately the business pay the price.

Increasingly, generative AI can help any small business develop professional development materials.  Here’s how our small communications agency went from talking about putting together training materials to having a pretty solid first draft in 15 minutes— with the help of free AI tools.

Read the full article here by Gova10’s VP Media Strategy, David Weissmann

Author

  • David leads media strategy at Gova10. Previously he ran marketing globally at a SaaS startup for secure business connectivity. He spent more than 17 years at Verizon, most recently, as media spokesperson. He was responsible for media relations, crisis communications, executive communications, product PR, community engagement & public affairs initiatives in 25 states. His Verizon career included roles in marketing, IoT business development, sales management, and enterprise sales. He is certified in Lean Six Sigma. David holds a BS in Marketing from Yeshiva University and an MBA from Iona University.

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