In 2018, as the Israeli Knesset passed a surrogacy law excluding single men and same-sex couples, global companies like Apple, Microsoft, and Facebook spoke out forcefully. Apple publicly opposed the law, while others offered surrogacy grants and encouraged employees to join nationwide protests.

Seven years later, that kind of corporate solidarity feels like a relic of another era. When Iranian missiles struck Microsoft’s offices in Beersheva last month—bringing war directly to their doorstep—those same companies said nothing. The silence has been deafening.

Written by the CEO of an Israeli communications firm deeply embedded in the tech sector, this op-ed challenges global corporations to reckon with the cost of their selective silence—and the message it sends to their own employees.

Read the full article here by Gova10’s CEO and founder, Matthew Krieger.

Author

  • Matthew’s communications experience includes work with some of the most well-known and respected brands in the world, including Apple, Twitter, Intel, Microsoft, the 9th President of Israel Shimon Peres, Yeshiva University and Shaare Zedek hospital. He was twice named to Business Insider’s list of top-50 PR professionals globally. Prior to founding Gova10, Matthew founded and led technology communications firm GKPR for 10 years. He launched his career at The Jerusalem Post, where he served as a business and technology correspondent.
    View all posts

Related Posts

Sign up for our Newsletter!

Strategy & Insights Delivered Monthly