The first rule in crisis communications is this: Protect the brand.
When faced with a crisis that could explode in the media, crisis communicators work to minimize damage to the brand.
The less coverage, the better.
But should Amazon be running the violent abduction of its employee, Alexander “Sasha” Troufanov, like a classic crisis communications scenario instead of exhausting all means and resources to free him?
Read the full piece by Gova10’s VP Media Strategy, David Weissmann, at the New York Post
