Insights
3 measures of an effective leadership voice
In the last several years, society has seen a polarization…
Smarter Social Media for Nonprofits
After 5+ years working alongside a wide range of nonprofit…
Generative AI reimagines the Blue Square Super Bowl ad in real time
The 2026 Super Bowl has been decided with a Seahawks’…
Standing Out in Davos: A Lesson in Positioning from the World’s Leading Corporations
I’ve just returned from Davos, Switzerland where the annual meeting…
Beyond the Contract: The Importance of Agility in Public Relations Strategy
Providing services to clients almost always involves contracts, outlining deliverables…
OpenAI’s Messaging Trap: How the High-Flying Company’s Story Outpaced its Reality
Sam Altman, OpenAI’s CEO, has framed the company’s recent turbulence…
Lessons From My Client
Earlier this month, Rabbi Moshe Hauer, executive vice president of…
The Case for Trade Coverage: Dispelling Common Myths around Industry-Specific Outlets
When PR clients think about media coverage, they often jump…
Good Taste—and Good Content—Are Easy to Recognize
In the mid-1980s, the pet food company Fancy Feast ran…
Corporate silence in a time of war: Global corporations walking the Israel tightrope
In 2018, as the Israeli Knesset passed a surrogacy law…